LIBERATION BUILDS 'SWINGERS' BRAND

Liberation builds 'swingers' brand An upmarket swingers' club based in the Midlands is preparing to roll out its Liberation brand nationwide with the creation of the UK's first swingers hotel chain.
The company already owns a property in Leicestershire, which operates as a business hotel called Liberty during the week.
Its founder, Neil Armstrong-Nash, said he now plans to open a 140-room hotel in London by February.
He added that the brand would be rolled out as a franchise operation, backed by a six-figure marketing spend.
'This is an untapped market, which is worth at least £.700m on conservative estimates of membership fees,' claimed Armstrong-Nash.
Research conducted for the company by YouGov has revealed that there are more than 1m swingers in the UK, 50% of whom live in London.
By Rachel Barnes
Source: Marketing (UK), 10/13/2004, p1, 1p Item: 16810193

             

Title:

Liberation builds 'swingers' brand.

Authors:

 

 

Barnes, Rachel

 

 

 

 

Source:

Marketing (UK); 10/13/2004, p1-1, 1/8p

Document Type:

Article

Subject Terms:

 

*CLUBS
*HOSPITALITY industry
*HOTEL chains

 

 

 

 

 

Geographic Terms:

 

LONDON (England)
ENGLAND

 

 

 

 

 

NAICS/Industry Codes:

721110 Hotels (except Casino Hotels) and Motels

People:

 

ARMSTRONG-Nash, Neil

 

 

 

Abstract:

The article reports that an upmarket swingers' club based in the Midlands is preparing to roll out its Liberation brand nationwide with the creation of Great Britain's first swingers hotel chain. The company already owns a property in Leicestershire. Its founder, Neil Armstrong-Nash, said he now plans to open a 140-room hotel in London by February 2005. He added that the brand would be rolled out as a franchise operation, backed by a six-figure marketing spend. Research conducted for the company by YouGov has revealed that there are more than 1 million swingers in Britain, 50% of whom live in London, England.

Full Text Word Count:

140

ISSN:

0025-3650

Accession Number:

16810193

Persistent link to this record:

http://search.epnet.com/login.aspx?direct=true&db=buh&an=16810193

Database:

Business Source Premier

 

 

Title: Liberation builds 'swingers' brand ,  By: Barnes, Rachel, Marketing (UK), 00253650, 10/13/2004
Database: Business Source Premier

 

 

Liberation builds 'swingers' brand

An upmarket swingers' club based in the Midlands is preparing to roll out its Liberation brand nationwide with the creation of the UK's first swingers hotel chain.

The company already owns a property in Leicestershire, which operates as a business hotel called Liberty during the week.

Its founder, Neil Armstrong-Nash, said he now plans to open a 140-room hotel in London by February. He added that the brand would be rolled out as a franchise operation, backed by a six-figure marketing spend.

'This is an untapped market, which is worth at least £.700m on conservative estimates of membership fees,' claimed Armstrong-Nash.

Research conducted for the company by YouGov has revealed that there are more than 1m swingers in the UK, 50% of whom live in London.

~~~~~~~~

By Rachel Barnes
 

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Source: Marketing (UK), 10/13/2004, p1, 1p
Item: 16810193

 

 

 

 

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